Sujit Dora Tepal

Decision Intelligence: The missing link in CPG performance

In an increasingly competitive and data-rich landscape, Consumer Packaged Goods (CPG) companies are investing heavily in analytics, AI, and digital transformation—yet many still struggle to translate insights into impactful business outcomes. This session explores Decision Intelligence as the critical missing link that bridges data, analytics, and real-world decision-making. We will delve into how Decision Intelligence frameworks enable organizations to move beyond dashboards and predictions toward structured, repeatable, and scalable decision processes. By integrating data, context, human judgment, and AI-driven recommendations, CPG leaders can optimize pricing, promotions, supply chains, and demand planning with greater precision and speed. Through practical examples and industry use cases, the session will highlight how embedding Decision Intelligence into everyday workflows can unlock measurable improvements in performance, agility, and ROI—helping CPG organizations turn complexity into a competitive advantage.