Dipayan Chakraborty

Agentic Commerce: When AI Agents Become the New Buyers

As AI systems evolve from assistants to autonomous decision-makers, a new paradigm is emerging—Agentic Commerce. In this session, we explore a future where AI agents don’t just recommend products but actively evaluate options, negotiate prices, and complete purchases on behalf of users and organizations. The talk will examine how businesses must rethink digital commerce when the “customer” is increasingly an intelligent agent rather than a human browsing a website or app. From product discovery and trust signals to pricing strategies, APIs, and marketplaces designed for machines, agent-driven transactions are set to reshape the commerce ecosystem. Attendees will gain insights into the technologies enabling agentic commerce, the opportunities it unlocks for retailers and platforms, and the challenges around governance, transparency, and user control as AI becomes the new buyer in the digital economy.