Pixie is a framework designed to improve digital marketing through a context-aware, multi-agent large language model (LLM). It supports real-time and offline marketing, using multimodal LLMs for enhanced reliability and performance. Pixie features a primary orchestration agent that coordinates workflows and task-specific agents that perform specialized tasks. By combining various learning techniques and marketing insights, the framework enhances decision-making and operational efficiency. It was tested for accuracy, consistency, and domain-specific problem-solving, showing improved performance in tasks like root cause analysis, campaign planning, and reporting.
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