Somshankar Ghosh

Somshankar brings in over 20 years of experience in Analytics and Academic Research. He has wide experience of working in analytics for customer, sales & marketing analytics specifically in Banking, CPG/Retail & Hi-Tec as well as customer and risk analytics across domains In his current role in Genpact he is responsible for building & enhancing domain led analytical products and solutions for customer & commercial analytics; He is specifically responsible for building solutions that help organizations manage end-to-end customer relationships; from managing budgetary allocation, designing personalized & targeted customer outreach programs, executing & measuring them in an omni-channel environment; Solutions aimed at improving customer satisfaction by understanding path to purchase and reducing customer effort, improving agent performance.