Mamatha Naidu

As more organizations look to undergo a transformation, it is critical to understand how data and analytics are the thread that carries the project through—start to finish. The stakes are high for any organization coming out of the last few years. As the marketplace faced unforeseen disruption, it became imperative for businesses to digitize how they engage with both employees and customers. Whether the goal is to sustain, compete, or disrupt—organizations of all types, sizes, and industries have had to reimagine their business models and processes. The phrase that’s been on the forefront of every business-centric conversation for a while has been “digital transformation” and for a transformation to be successful, you need to implement the right data strategy, technology, and infrastructure to modernize your company and become a more competitive and agile player in the marketplace. It requires technology, digital processes, and organizational change. It also requires a focus on data and analytics because the two are key accelerants of any transformation effort. As technologies and consumer expectations continue to evolve, businesses need to keep pace. A company’s ability to compete and thrive will be determined by its ability to make quick, informed data- driven decisions. Where data provides the information, analytics provide the insights that lead to informed decision-making. Using data and analytics as the thread that carries your transformation—before starting and throughout—allows you to overcome key modern business problems that can be roadblocks to successful data initiatives.