Thejaswini. P studied Electronics and communication engineering from KVG college of engineering D.K Karnataka and MTech in Data Science and Data engineering from BITS Pilani. Currently working with Jio Platforms Limited, Bengaluru, as a Data Scientist, leading a team of data scientists to build end-to-end recommender systems with 10 years of experience in processing, managing and realising complex business cases. Productionized the recommendations for Games and Ads platforms with increased CTRs. Having a keen interest in solving business problems using all-time favourite Machine learning, including Graph and Refinement learning techniques.
Thejaswini P
Senior Manager, Data Science at Reliance Jio
All Sessions by Thejaswini P
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Day 1
Jan 19, 2023
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14:10
<i>[Paper Presentation]</i> A Novel Approach for Lookalikes with Multi-Level Sub-Category on Large-Scale Data
14:10 - 14:30Lookalike audience generation is an effective way to increase the audience base in online advertising. Segregating the lookalike audience into multiple priority levels gives greater flexibility to the advertiser in selecting their user reach. This paper explains a novel approach to lookalike audience generation in multiple priority levels on large-scale data with millions of users and thousands of audience segments. An automated system combining custom models to generate similar audience segments and group lookalike audiences into priority levels using Spark Scala and the Hadoop ecosystem is developed. The experimental results comparing different approaches show that our proposed model outperforms others in reach, scalability, and speed.Audi 3
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