Arvind Sasikumar

Videos are everywhere. Over 90% of the content consumed online (by time spent) are videos. Yet, video transcoding is a little understood process in digital media production, streaming, and content distribution. We will dive deep into the technical intricacies and practical methodologies of efficient video encoding and come up with a comprehensive strategy for optimizing video transformations. We will explore the fundamental principles of video compression, including codec mechanics, container formats, and the complex trade-offs between file size, visual quality, and computational complexity. The talk will systematically break down the encoding landscape, covering key technologies like H.264, HEVC, AV1, and emerging standards, and demonstrate how to select the right approach for specific use cases ranging from long form web streaming to short form reels.